It's not exactly pennies from heaven, but McDonald's is planning to make it rain coins to celebrate the Big Mac's 50th anniversary.
Starting at the lunch rush on Thursday, customers can receive a MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the United States, McDonald's announced Sunday.
And what's the coin good for? Another Big Mac.
Customers can redeem the new currency for a free Big Mac starting Friday and running throughout the rest of 2018.
In an Interview with USA TODAY, McDonald's CEO Steve Easterbrook explained Thursday was selected as the release date for the brass-colored coins because it would've been the 100th birthday of Jim Delligatti, a McDonald's franchisee in western Pennsylvania who invented the Big Mac.
在周四肯定《今年美国微软》的报导时，麦当劳席实行官Steve Easterbrook解惑说，之所以刊行除了这样绛紫货币，是若要春秋麦当劳的在宾州西部连锁商Jim Delligatti生日100春秋，就是他发认识巨无霸。
The coin idea sprung from the role that the Big Mac has played in measuring purchasing power.
The Big Mac has become an American icon over its 50-year run. In 2007, the Big Mac Museum Restaurant was established in North Huntingdon, Pennsylvania, to honor the juicy burger. Its Big Mac sculpture is 14 feet tall and 12 feet in diameter.
And in 2016, McDonald's division in the United Kingdom auctioned off a 740-milliliter bottle of sauce used in the burger for roughly $95,000 on eBay.
McDonald's sold 1.3 billion Big Macs last year, according to the chain.