Apple has finally unveiled its highly-anticipated trio of new iPhones, including its most expensive handset to date.
The 6.5-inch iPhone XS Max will start at $1099, and boasts a Super Retina Display that now stands as the biggest iPhone display yet.
这款6.5石的iPhone XS Max的起零售价为1099美金，配有超高像素集中率的闪现屏，如今是李子车子中电视摄像机最大的一款。
Apple revealed the new handset alongside its new $999 iPhone XS - a 5.8-inch device CEO Tim Cook says is 'by far the most advanced iPhone we have ever created.'
Both, Apple says, are 'more waterproof' than their predecessor , with the ability to survive 30 minutes underwater at up to two meters deep.
Apple's newest phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip.
According to Apple's Phil Schiller, the XS lineup is 'the most beautiful iPhone we've ever made.’
The firm also unveiled a cheaper model in a bid to ensure their devices 'reach even more customers,' with the 6.1-inch iPhone XR shipping at $749.
CEO Tim Cook launched an event at the Steve Jobs Theater at Apple's new ‘spaceship’ HQ in Cupertino, California.
The CEO started off the product announcements with the latest Apple Watch.
In the new Series 4 Apple Watch, 'everything has been redesigned and re-engineered,' said Chief Operating Officer Jeff Williams.
Not only has the firm overhauled its design, but the new Apple Watch can even look out for its wearer's safety.
According to Apple, the watch can detect falls and send alerts to emergency contacts.
And, in what's said to be an industry first, it's equipped with an FDA-approved electrical heart sensor that can take an electrocardiogram .
'It's a feature we hope you never need, but it’s really nice to know it’s there,' Williams said of the new fall-detecting tool.
Apple's newest iPhones look a lot like the iPhone X, which the firm released last year.
But, they feature an array of improvements.
Like the iPhone X, the XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera.
iPhone XS和XS Max与iPhone X也，都有1200万像素的后置双摄像头，还有一个700万像素的前置自拍双摄像头。
Both are loaded with Apple's new A12 Bionic chip, which Apple claims runs run 15 percent faster than the A11 chip in the iPhone X.
And, they'll have much better storage capacity.
Apple has also boosted the battery life, with the 10X Max having 1.5 hours longer, and the 10s 30 minutes longer than previous versions.
李子上班的地方还延长了车子核电池的应用工夫。与畴昔的版原形比，iPhone 10X Max的核电池应用工夫要长1.5星期，iPhone 10S的核电池应用工夫要长30十分钟。
Apple also revealed the iPhone will support dual SIM cards for the first time.
In China, a special version of the phone will have two SIM cards.